Creating a new trademark and branding a new product or service is an important mean when we communicate and market our different offerings. It consists of our house mark in combination with the Tetra Pak trademark, surrounded by our motto and promise: PROTECTS WHAT'S GOOD. The motto stamp is our principal signature. This was rebranded in 1963 to become Tetra Brik ®. This was followed by the gable-topped Tetra Rex ® in 1965 Tetra Top ® in 1986 Tetra Fino ®, Tetra Prisma ® and Tetra Wedge ®, all trademarked in 1997 Tetra Recart ®, in 2003 Tetra Gemina ®, in 2007 and our latest package, Tetra Evero ®, in 2011 Our next packaging solution was a rectangular cuboid, created in 1959 and initially sold under the house trademark Tetra Pak ®. Today, Tetra Classic® is the only package shape in our product portfolio that has this shape. Our first package in the shape of a tetrahedron was developed in 1946. Such trademarks do not include TETRA or PAK, but are still marketed under our brand Tetra Pak ®. ![]() ![]() In order to differentiate our various packaging materials and shapes, we have given them individual names, with TETRA used as a prefix. Trademarks are also created for items such as caps and closures, and for certain events or campaigns. Our brand and trademark strategy is to build value around this one brand, Tetra Pak ®. Since then, the name Tetra Pak has been used in all company names and as the trademark on all our products.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |